Let’s work together to tap into a key sector of your donor base.
Hug Your Hundreds is a movement — developed to identify and acknowledge your true believers and their financial and emotional support of your organization’s mission.
While every donor deserves a certain level of respect and attention, it’s particularly vital that you don’t neglect your donors who are on track to be mid-level donors — typically those who give $100 or more as their first gift.
“Hugging your hundreds,” or cultivating special relationships with these donors, expands donor giving and creates greater lifetime value.
How are you hugging?
Are you ready to embrace your $100-$1,000 donors? We've developed strategies and programs to help you do just that.
Through one of our data-driven acquisition mailings, a client partner of ours within The Salvation Army Florida Division received a $500 gift from a new donor. Their development director utilized our Hug Your Hundreds tactics by sending a personalized follow-up note. They soon received a $5,500 check through the same donor’s Donor Advised Fund! By providing awareness and support to this donor segment, a successful relationship was formed — and it paid off.
The Salvation Army Eastern Michigan Division implemented Hug Your Hundreds in conjunction with their existing direct response fundraising programs. As a result, they successfully tapped into a highly profitable donor segment. Over the next two years, the Division reported more than $500,000 in revenue as a direct result of utilizing these strategies, including personalized acknowledgment and appreciation tactics.
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