case study: DIRECT MAIL & DIGITAL ADVERTISING
Increase in Direct Mail Response
Lift in Total Revenue
The Salvation Army Naples, Florida Corps wanted to improve their direct marketing efforts and achieve a higher ROI during its Christmas acquisition campaign.
We employed IP direct marketing to serve perfectly timed and targeted digital ads at the same time prospects received direct marketing components via mail.
The Corps experienced a 50% increase in direct mail response and a 208% lift in total revenue to the control group.*
*Results were achieved in a COVID-19 fundraising environment.