case study: HOLIDAY DONOR EMAIL
For Every Dollar Spent
Increase Over the Previous Year
Areas Targeted Across Florida
The Challenge
The Salvation Army Florida Division sought to raise funds through a Holiday Email Campaign, attempting to combat the unprecedented fundraising roadblocks presented by the pandemic.
The Solution
Utilizing the iconic Salvation Army Red Kettles, we developed a customized seven-deployment email campaign to engage and appreciate donors from 35 targeted areas across Florida. The campaign included appreciation for past donations, volunteer opportunities, direct donation asks and more.
The Results
For every dollar spent, The Salvation Army Florida Division earned $38.54. That is an increase of 21.59%* over the previous year! The donor selection was based on a recency, frequency and monetary mix to achieve maximum results.
*Results were achieved in a COVID-19 fundraising environment
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