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case study: HOLIDAY DONOR EMAIL

Increasing Email Donations

$38.54

For Every Dollar Spent

21.59%

Increase Over the Previous Year

35

Areas Targeted Across Florida

The Challenge

The Salvation Army Florida Division sought to raise funds through a Holiday Email Campaign, attempting to combat the unprecedented fundraising roadblocks presented by the pandemic.

The Solution

Utilizing the iconic Salvation Army Red Kettles, we developed a customized seven-deployment email campaign to engage and appreciate donors from 35 targeted areas across Florida. The campaign included appreciation for past donations, volunteer opportunities, direct donation asks and more.

The Results

For every dollar spent, The Salvation Army Florida Division earned $38.54. That is an increase of 21.59%* over the previous year! The donor selection was based on a recency, frequency and monetary mix to achieve maximum results.

*Results were achieved in a COVID-19 fundraising environment