Media Planning

Our media planning experts will help you maximize engagement and ROI

Media Planning - Not sure how to reach your target audience? Let’s talk strategy

We know how to select the right channels to meet your marketing objectives and deliver your message to your audience. We leverage our media partnerships to help you secure the most value and greatest reach from your media investment.

Are you struggling to meet your goals while staying in your budget? Our media planning expertise can help you construct a more profitable and worthwhile plan delivering a better return on investment and equity.

No matter your marketing and advertising objectives, we know how to determine the best combination of media to achieve them.

New Branding Generates Awareness

The leaders at Academy Bank came to us looking for a strong and cohesive brand identity. After getting to know their unique selling proposition in the business lending space, we developed an identity and voice that positions them as the go-to lender in business banking. We used their penchant for the “edgy” and their tagline of “Fast. Easy. Personal.” to create a new campaign.

We targeted mid-sized businesses in two key markets using a media mix of digital display advertising, outdoor and business/trade print advertising and digital media. We created a bold brand statement and gave the brand a new look to match. The result is a cohesive, consistent voice, look and feel that Academy Bank uses to communicate across multiple channels. The campaign successfully delivered more than 39,000,000 impressions with a 15% CTR and 13,672 clicks via digital channels.

Broadening a Customer Base

When it comes to carpet cleaners, consumers in the St. Louis area have a lot of choices. They often choose between competitors based on brand name, positive references from trusted sources and price.

While Woodard has a robust and loyal customer base, there was a need to reach new audiences. To increase awareness, we helped Woodard write and shoot a TV spot to broadcast locally. We saw this as an opportunity to establish the brand as a trusted choice in carpet cleaning by focusing on their 100% satisfaction guarantee.

We launched the 30-second TV spot, which depicts a mother frantically trying to protect her freshly cleaned carpet from her muddy children, as a playful way to introduce Woodard to new customers and highlight the satisfaction guarantee.

A Dynamic Marketing Mix Boosts Profit

To celebrate the 132nd anniversary of the founding of the United States Army Command and General Staff College in Fort Leavenworth, Kansas, we created a commemorative coin program and a promotion to sell the coins. Five Five-Star Generals from World War II were commemorated on the coins, which featured the likeness of George Marshall, Douglas MacArthur, Dwight Eisenhower, Henry “Hap” Arnold, and Omar Bradley – five of our nation’s greatest leaders, and all alumni of the Army Command and General Staff College.

A portion of the proceeds from each coin purchased helped finance the Command and General Staff College. We crafted a compelling website, print ads and brochures that shared the stories of these legendary leaders and communicated the significance of the commemorative coins. These dynamic marketing efforts helped generate more than $1.8 million in profit for our client.

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