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case study: TIDE DRY CLEANERS

Multi-Channel Superbowl Tickets Sweepstakes

18.55%

Emails Average Open Rate

80,000

Consumers Reached with More Than 17 Million Impressions

7,000

Clicks From a Three-Part Email Series

The Challenge

Tide Dry Cleaners wanted to increase foot traffic in its stores by promoting an all-expenses-paid NFL Super Bowl experience giveaway.

The Solution

We worked with the National Football League to create a multi-channel campaign in which dry cleaning customers from around the country were entered to win. The more often a consumer visited a Tide Dry Cleaners store, the more chances they had to win. We were responsible for in-store promotion, a customer email series and digital display ads.

The Results

Digital display ads reached more than 80,000 consumers with more than 17 million impressions. The consumer emails averaged an 18.55% open rate that garnered more than 7,000 clicks from a three-part email series.