nonprofit fundraising

Keeping Your Nonprofit On Track

Nonprofit leaders like you are facing unprecedeted and overwhelming challenges in the face of the COVID-19 pandemic. As the impact of this crisis mounts every day brings new and difficult decisions. Almost every industry has had to find a new way to do business. We understand that you may feel isolated and need a shoulder to lean on, so we have put together this resource page to give you easy access to timely and accurate information to help you navigate the days and weeks ahead. Additionally, we hope to inspire you to face these daily challenges as well as provide actionable ideas you can implement immediately.

Ron Busroe
Summit Marketing’s Senior Strategy Advisor

As a master communicator with a diverse and distinguished 40-year career in The Salvation Army, Lieutenant Colonel Ron Busroe (Ret.) assists our client partners with insights and wisdom gained through his pastoral positions, Divisional leadership and Area Command experience. He advises us as well as those we serve on a variety of marketing communications, public relations and donor cultivation tactics to help others promote the mission and gain strategic support.

The Impact of Engaging Volunteers

The volunteers in your community understand the benefits of being of service. The question is: Do you see the value volunteers could be providing to your organization?

The Trends That Will Impact Marketing in 2021, part three

In this final installment of our marketing trends series, we will continue discussing why putting human needs first must be a part of your overarching 2021 business plan.

The Trends That Will Impact Marketing in 2021, part two

Part two of our three-part marketing trends series continues to focus on how the pandemic has affected consumer behavior and their anticipated impact in 2021.

You know volunteers are essential, but are you taking their value for granted?

Intuitively, we know that nonprofit organizations would not be able to provide all the critical services that are needed without volunteers —but it’s easy to take for granted the economic impact they have on those organizations they support.

The Trends That Will Impact Marketing in 2021, part one

Purpose, trust and human connection are the top marketing trends of 2021 so far.

The Importance of Obtaining a Second Gift

Your organization has spent valuable time acquiring new donors, and you should feel motivated to urge those donors to become regular contributors to your cause.

How 2020 Influenced our 2021 Fundraising Trend Predictions — and Why It Matters for Your Success, part three

In the final part of our 2021 fundraising trends series, the focus is on who are the right donors for your organization, meeting them where they are, and remaining flexible as situations change throughout the year.

How 2020 Influenced our 2021 Fundraising Trend Predictions — and Why It Matters for Your Success, part two

How and why donors give is changing, and your organization needs to change accordingly. Part two of our fundraising trends series reflects on what we learned in 2020 and how it will impact why donors give throughout the remainder of 2021 and beyond.

How 2020 Influenced our 2021 Fundraising Trend Predictions — and Why It Matters for Your Success, part one

At the beginning of every year, we take time to consider the fundraising trends we expect to see in the coming months. Often, these trends are predictable and don’t dramatically shift year-over-year. However, the COVID-19 pandemic in 2020 changed all of that.

Telling Your Brand’s Story with Video Marketing

As video content has become more prevalent in recent years, it’s become clear that videos are a necessary facet of any successful digital marketing strategy.

Top Digital Marketing Trends to Watch in 2021

As we enter 2021, we have to ask ourselves: Which digital and social trends will continue to impact the nonprofit and commercial markets? Here are our predictions of six digital marketing trends to come in the new year.

Three New Year’s Resolutions to Retain Monthly Giving/Sustainer Donors

Did you know monthly online giving is on the rise? In 2019 it increased by 22% and with the challenging times faced in 2020, we anticipate numbers to be even higher. So how do we retain these monthly givers who may also be first-time donors? Check out our blog for our list of Strategic Fundraising Resolutions to make 2021 a strong and prosperous year.

The Holiday’s Reimagined: Keep it Simple – Part two.

Confucius said, “Keep it simple and focus on what matters. Don’t let yourself be overwhelmed.” On today’s blog, we share six easy things to help you practice this wisdom and positively impact your holiday season.

The Holiday’s Reimagined: Keep it Simple.

This year causes us to stop and ponder how COVID may make connecting with donors throughout the season a bit more complicated. How can we positively impact our holiday season of fundraising without some of the events and traditions we cherish?

A Five Part Series: 2020 Fundraising Trends – Where are they now?

Part Five:

As we look forward to the second half of 2020, we continue to face chaos and uncertainty. In the final part of our series, we’ll take a look at GenZ and the new opportunities they create. And lastly why donor-centric fundraising will never go out of style.

A Five Part Series: 2020 Fundraising Trends – Where are they now?

Part Four:

From the Saharan dust cloud and homeschooling to an unemployment spike and toilet paper shortage, 2020 has given us some hurdles to jump. This week we take a closer look at how these crazy factors (and others) are impacting philanthropy.

A Five Part Series: 2020 Fundraising Trends – Where are they now?

Part Three:

It is safe to say, that 2020 has been like no other year in terms of fundraising. Nonprofits have had to reexamine their processes and ways of making an ask. In part three of this series we will once again look at how our trends predictions for 2020 are faring in this new climate.

A Five Part Series: 2020 Fundraising Trends – Where are they now?

Part Two:

This week we are taking a further look at our 2020 predictions and how they have transpired so far.

A Five Part Series: 2020 Fundraising Trends – Where are they now?

Part One:

As much as we would like to, we can’t just reboot 2020 – can you believe we’re already halfway through this wild and crazy year. COVID-19 and its recessionary complications will have a long-lasting impact.

All we need to know we learned in Grade School or at the Movies 

As a child, in the late 1960s and early 1970s, I remember practicing for disaster situations. In grade school, we drilled on a regular basis, whether for a tornado or a nuclear attack. 

Open for Business – The New Normal

As stay-at-home orders are lifted, and non-essential businesses start to re-open our lives are getting back to normal, right?  

Hey Fundraisers – Don’t Stop Believing!

To say our world has changed over the past month is an understatement. The numbers in the U.S. and around the world are daunting…those affected, loss of life, soaring unemployment. The mind-numbing bad news can be isolating, hopeless and overwhelming. 

Keep Your Fundraising Relevant

COVID-19 has changed almost every aspect of our lives, including fundraising. Major brands, television networks and entertainment personalities have come together to raise money for pandemic relief, often in direct competition with your organization.  

Confusion, Chaos, Fear, and Uncertainty – What’s a Fundraiser to Do? 

What a week! Toilet paper shortages, social distancing, event cancellations, endless hand washing, changing work environments, with everything moving so quickly, it’s hard to know what to do.

Inform. Engage. Inspire. Move People to Action.
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Inform. Engage. Inspire.
Move People to Action.
© 2019 Summit Marketing
Privacy Statement

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