Bed & Bread Club® Integrated Campaign
Over the past 30 years, our monthly giving program, the Bed & Bread Club®, has proven successful in areas like Metro Detroit. When Chicago’s Metropolitan Division adopted the program, we developed a fully custom, integrated campaign to help introduce it to the new community. The campaign featured transit advertising, a lead generation email series, a robust social media campaign across Facebook and Twitter, and targeted digital advertising, all of which pushed visitors to a dedicated microsite. While the microsite serves to move people to sign up for the Bed & Bread Club, it also acts as a hub of information where interested visitors can see the impact Club members make on Chicago’s most vulnerable communities.