Benedictine Sisters of Mount St. Scholastica
After more than 150 years of service and devotion, the Benedictine Sisters of Mount St. Scholastica wished to expand their digital and social presence to bring their message to a broader and younger audience.
Summit Marketing created a vocational awareness campaign entitled Be EXTRAordinary that focused on the extraordinary life one can lead as a Benedictine Sister. It centers around the microsite BeANun.org and offers candidates a dynamic close-up look at the Sisterhood.
The Sisters saw a 28.2% increase in their Facebook page audience after just three months of the campaign. The Facebook advertisements have seen a click-through rate of 1.05% with an engagement rate of 5.3%, well over industry standards for this type of market. The combination of paid search and Facebook ads have produced over 1,850 visitors to the page in just a month and a half.