Humane Society Newsletter
Good Tales is a biannual newsletter that showcases stories and events and offers a glimpse behind the scenes at the local Humane Society. With an emphasis on owner education and rescue, stories look in on daily life at the Humane Society. Good Tales gives donors a chance to see all the ways their generosity is making an impact in their community.
The newsletter resonated with donors, boasting a response rate of more than 17% — well over industry standards. The average gift amount was $38.10 with a cost-per-dollar-raised of just 11 cents.