Woodard Cleaning and Restoration

Analyzing five years of customer data, we determined a level of spending that identifies Woodard’s “best customers” and its target audience. Armed with this information, we put into place a new communication plan with a different set of touch-points and meaningful content to increase the likelihood of customers becoming “best customers” and increasing Woodard’s profitability. Simultaneously, we used the best customer data to create predictive models for a new list of prospective customers who had a higher likelihood of becoming a customer and then, ultimately, a best customer.

We performed split-testing via direct mail with active customers, lapsed customers and new prospects. Woodard achieved increased sales with a 20% improvement in marketing spend ROI.

Inform. Engage. Inspire. Move People to Action.
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Inform. Engage. Inspire.
Move People to Action.
© 2019 Summit Marketing
Privacy Statement

Kansas City | St. Louis