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The Importance of Research

Research and collaboration are essential to improve the understanding and practice of philanthropy. At Summit Marketing, we are continually testing and learning to ensure we create programs and services that provide the best return on net investment to our clients. To that end, we are delighted to promote the Lilly School of Philanthropy at IUPUI.

The Lilly Family School of Philanthropy is the world’s first school dedicated solely to the study and teaching of philanthropy. The school plays a leading role in moving philanthropy forward across the country and around the world.

Empathy, self-care, and fundraising during COVID-19

Do all the good you can. By all the means you can. In all the ways you can. In all the places you can. At all the times you can. To all the people you can. As long as ever you can. -John Wesley (attrib.)

While the coronavirus spreads panic and fear, John Krasinski spreads Some Good News

Fear has become a reality for many as a result of job losses, financial struggles, isolation, and the COVID-19 virus itself. Finding reasons to celebrate has become quite difficult.

Capital campaigns and planned giving: Fundraising during COVID-19

We discussed how fundraisers can stay realistically positive, communicate and steward donors, and be leaders during this time, but how can they plan capital campaigns or ask for planned gifts now?

Women Give 2020: Giving in the Digital Age

Recently, the Women’s Philanthropy Institute (WPI) released Women Give 2020 – New Forms of Giving in the Digital Age: Powered by Technology, Creating Community. The report, published during a time when most social interactions take place in front of a screen, shows broad gender differences in how women and men use the Internet and social networks, and how they give online.

Optimism, communication, and leadership: Fundraising during COVID-19

Fundraising during a global pandemic is not an easy task. How can fundraisers stay optimistic, yet realistic, during this time? How can they properly communicate and steward donors? How can fundraisers be leaders?

Coming together: How people around the world give back during COVID-19

The COVID-19 virus has killed over 70,000 people worldwide, and has infected more than 1.2 million individuals. This global health crisis has forced billions of people around the world into their homes, slowed down economies, and altered society and community.

Additional Articles

Where to Learn More?

Summit Marketing utilizes and promotes IUPUI research to focus on increasing knowledge about what’s happening in the nonprofit sector and how to translate research into actionable solutions to improve volunteerism, fundraising, nonprofit organization management, and other aspects of philanthropic activity.

Take a closer look at some of the research we are utilizing:

Giving USA is the longest-running, most comprehensive analysis of the sources and uses of U.S. charitable giving. This periodical rigorously estimates donations by individuals, corporations, foundations, and bequests to 1.1 million charities and 220,000 U.S. religious organizations.

The Philanthropy Outlook 2019 & 2020 projects giving by individuals, bequests, foundations and corporations will grow, and offers potential scenarios, factors to watch.

Changes to the Giving Landscape analyzes effects of the 2008 Great Recession on charitable giving across various donor demographic groups and examines differences pre- and post-recession. The study looks at the share of households who gave, the amounts donor households gave, and the percent of income households gave before and after the Great Recession. The report offers key insights for nonprofits and donors as they face new and evolving factors affecting the philanthropic sector in the United States.

#GivingTuesday is a global movement that engages individuals, businesses, communities, and nonprofits to celebrate and encourage giving. Launched in 2012 by New York’s 92nd Street Y and the United Nations Foundation with additional partners, #GivingTuesday annually promotes giving back at the beginning of the holiday season on the first Tuesday following Thanksgiving.


A Giving USA Spotlight entitled #GivingTuesday: A Planned Day of Spontaneous Giving provides initial findings about #GivingTuesday using data provided by Network for Good, an online fundraising platform. In addition, this Spotlight provides an overview of #GivingTuesday, including its history and context in the growing world of social media and online giving. The Spotlight is useful for nonprofit practitioners to gain better insight into #GivingTuesday, including its impact on giving behavior.

Where do donor-advised fund grants go?
Donor-advised funds are frequently identified as one of the fastest-growing vehicles for charitable giving, but the question of where those donor-advised fund grant dollars go has remained largely unanswered until now.

The IU Lilly Family School of Philanthropy faculty and staff train and empower students and practitioners to innovate and lead—and to create positive and lasting change in the world. 

They identify emerging trends, challenge conventional wisdom, and provide valuable insights into philanthropy with their cutting-edge research. Their in-house research staff and peer-reviewed faculty studies increase understanding of philanthropy and the nonprofit sector.


Pictured: Ron Busroe (Senior Strategy Advisor, Summit Marketing) and Una Osili, Ph.D. (Dean’s Fellow, Mays Institute on Diverse Philanthropy, Professor of Economics, Associate Dean for Research and International Programs)

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Inform. Engage. Inspire.
Move People to Action.
© 2019 Summit Marketing
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