case study: AMERICAN HEART ASSOCIATION
Re-Engagement Rate of Participants Returning to Walk!
Raised In Recaptured Revenue
by 623 Re-Engaged Participants
Open Rate Exceeded the Normal Open Rate of 15%-17%
The American Heart Association experienced a drop in the retention of previous participants in its annual Heart Walk.
Through data mining and analysis, we determined a need to re-engage lapsed walkers. We developed ReStart!, a program designed to reach these participants during a pre-event time frame through direct mail and digital strategies.
ReStart! produced a 10% re-engagement rate overall, and these individuals raised more dollars for the organization than other walkers.