case study: U.S. ARMY
Army Supporters Across the U.S. Celebrated
Volunteers Recruited
Across the U.S.
The Challenge
The U.S. Army wanted to “salute” its soldiers’ support system of loved ones and friends back home who, for the most part, went unrecognized for their contributions.
The Solution
We created Freedom Team Salute®, a program that acknowledged millions of active and retired personnel and their families for their commitment, service and sacrifices through certificates and letters of appreciation, along with a robust volunteer outreach program.
The Results
The outreach program celebrated over 2.3 million Army individuals, families and supporters across the U.S., with over 500 volunteers spanning across all 50 states.
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