case study: U.S. ARMY

Saluting and Honoring Soldier Support Systems Encourages Appreciation

$2.3 Million

Army Supporters Across the U.S. Celebrated


Volunteers Recruited

All 50 States

Across the U.S.

The Challenge

The U.S. Army wanted to “salute” its soldiers’ support system of loved ones and friends back home who, for the most part, went unrecognized for their contributions.

The Solution

We created Freedom Team Salute®, a program that acknowledged millions of active and retired personnel and their families for their commitment, service and sacrifices through certificates and letters of appreciation, along with a robust volunteer outreach program.

The Results

The outreach program celebrated over 2.3 million Army individuals, families and supporters across the U.S., with over 500 volunteers spanning across all 50 states.