Acquiring new donors is like fishing. You need to know what you’re trying to catch, which lures to use, and where to cast your nets. Summit Marketing has combined over 35 years of data and analytical insights with our ability to reach prospective donors to create Summit SONAR – a multidisciplinary set of strategic advantages that add power to your acquisition program. During this session, we will demonstrate how our donor mix strategy can bring you more donors with the capacity and likelihood to become recurring donors with a higher lifetime value.