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case study: SUSTAINER PLEDGE PROGRAM

Increased Sustainer Membership with an Integrated Campaign

$391

Average Giving Per Year

$130 Million+

Donations Received to Date

90%

Fulfilling Their Pledges
60%-80% Renewal

The Challenge

The Salvation Army Metropolitan Division in Chicago needed a way to introduce the Bed & Bread Club® to its community.

The Solution

We developed a multi-channel campaign that revolved around a dedicated microsite that served as a pledge sign-up page and information hub for visitors and Club members.

The Results

The microsite served to continually move people to the Bed & Bread Club and also acts as a hub of information on the impact club members make within Chicago’s most vulnerable communities.