case study: SUSTAINER PLEDGE PROGRAM
Average Giving Per Year
Donations Received to Date
Fulfilling Their Pledges
60%-80% Renewal
The Challenge
The Salvation Army Metropolitan Division in Chicago needed a way to introduce the Bed & Bread Club® to its community.
The Solution
We developed a multi-channel campaign that revolved around a dedicated microsite that served as a pledge sign-up page and information hub for visitors and Club members.
The Results
The microsite served to continually move people to the Bed & Bread Club and also acts as a hub of information on the impact club members make within Chicago’s most vulnerable communities.
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