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Update & Refresh Your Website

DIGITAL TIP OF THE QUARTER – UPDATE & REFRESH YOUR WEBSITE

This time of year provides an excellent opportunity to update and refresh your website ahead of the busy holiday fundraising season. Here’s how:

Use The Right Keywords: Search Engine Optimization is vital for increasing traffic to your website. Make sure you’re implementing top Google keywords to ensure that people can easily find your website with a quick search. (Need help with SEO? Contact our team to find out how our digital experts can help you optimize your website: digital@summitmarketing.com)

Provide a User-Friendly Experience: Click through your website to ensure your load times and page speed are fast. It’s also important to make certain that it’s as easy as possible to find content on your website—don’t make people dig for the information they’re looking for! And if your website isn’t mobile-friendly yet, now is the time to make it so.

Double-Check For Accuracy: Is all of the information on your website current and up-to-date? It doesn’t hurt to check! Ensure all contact information is accurate and details about programs, services and events aren’t outdated. Remember to regularly update your website with new photos, stories and other content to keep visitors coming back for the latest news.