case study: SUSTAINER PLEDGE PROGRAM
Average Gifts Amount Per Year
Donations Received To Date
Fulfilling Their Pledges
60%-80% Renewal
The Challenge
Summit Marketing wanted to encourage year-round giving and build long-term loyalty among donors for its Salvation Army clients.
The Solution
We developed The Salvation Army’s first national, and consistently best-performing, monthly pledge program.
The Results
Since its inception over 30 years ago, the Bed & Bread Club® has generated more than $145 million in donations, with each member giving an average of $391 per year with more than 90% fulfilling their pledges and 60%-80% renewing their pledges for the following year.
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