Holiday Appeals URL + QR Code Integration

The Challenge
A Southern Territory Metro Area Command had yet to explore direct mail URL/QR code integration for their appeals. There was untapped potential (and revenue) to be discovered by incorporating these digital giving options into their letters. 

The Solution
For three holiday appeals — Christmas Donor, Thanksgiving Donor and Year End — we added both a URL and QR code, all focused on cohesive messaging to the appeal and centered around the holidays. This provided donors with multiple giving options, as opposed to limiting them only to the remit envelope.

The Results
These appeals generated tremendous results, especially for a channel that was new to donors of this particular Area Command.