Multi-Channel Giving – Active Donors

The Challenge
A Salvation Army Division came to Summit Marketing seeking to increase revenue from their active donors.

The Solution
Summit incorporated URLs and QR codes into their Christmas Donor appeal by creating landing pages for each letter version by area and generating short, donor-friendly URLs and QR codes for each donation page.

The Results
The mail remits for the campaign brought in $1,835,979 in revenue, while the URLs generated $22,129. Total combined revenue was $1,858,108. Donors clearly responded to the multi-channel giving option and it provided an overall lift to the highly successful campaign.