Kroc Center Membership Drive
The Challenge
A Kroc Center in the Southern Territory needed a marketing partner who could understand their target audience and deploy their first comprehensive digital marketing strategy in order to achieve the following objectives:
- Increase overall membership
- Identify targeted audience segments
- Produce solid results
The Solution
Our digital and creative teams worked together with team members at the Kroc Center to create an omnichannel campaign. We developed our strategy with innovative creative assets specifically targeted to five distinct audiences. We optimized our year-long Kroc digital campaign plan by utilizing the key learnings through our extensive offer testing and segmentation strategies.
The Results
Families proved to be the best-performing segment, experiencing a 62% year-over-year membership growth. Overall membership for this Kroc Center grew from 1,442 in FY21 to 2,391 in FY22.