Salvation Army Donor Advised Fund Campaign

The Challenge
A Salvation Army Division in the Western Territory sought to increase revenue via Donor-Advised Funds (DAFs) to support their programs and services. They joined forces with Summit Marketing, seeking a solution that would not only raise funds but also elevate awareness among their donor base.

The Solution
Summit implemented a customized omnichannel plan focused entirely on DAF awareness and engagement, using multiple tactics, including emails, social media, IP targeting and text messages alongside direct mail appeals, inserts and other print pieces. The messaging was crafted specifically to inform and engage donors who had DAFs but were not yet actively granting to The Salvation Army.

The Results
The client’s DAF donor base grew throughout the campaign by 401 donors. The direct mail appeals alone raised over $255k in remit revenue. Additionally, donations from DAFs increased substantially from $193k to over $1.6 million — a 743.36% increase.