Donor Psychographics

Part 2: Letting Your Donors Know You’re Ready for Love Last week, we examined the key differences between transactional and transformational fundraising. With this new understanding, we urged your organization Read more...

Part 1: Redefining Your Relationship The word “philanthropy” comes from the Greek, meaning love of mankind. From the Greek word agapē we find that “charity” means love, and more specifically Read more...