Muscle Up Your Kroc Center Marketing to Build Your Membership

October 5, 2023

Are your Kroc Center membership numbers where you’d like them to be? If the answer is no, read on for five ways you can muscle up your marketing to acquire new members and generate more revenue.

Invest in Omnichannel Marketing Campaigns

In a digital age where consumers are connected across various platforms, an omnichannel marketing strategy can make all the difference. This approach ensures that your Kroc’s message reaches potential members through multiple touchpoints, increasing the likelihood of engagement and conversion.

Omnichannel campaigns involve creating a consistent presence across various channels such as social media, email marketing, your website and even offline efforts. By offering a seamless experience, you’re more likely to capture the attention of prospective members at every stage of their journey. Collaborating with a company like Summit Marketing can help you design and implement an effective omnichannel campaign that maximizes your reach and impact.

Don’t Forget the Low-Hanging Fruit: Your Lapsed Members

Lapsed members present a prime opportunity to boost your membership numbers. These individuals were once part of your Kroc community and are already familiar with your offerings. Winning them back involves targeted efforts that remind them of their positive experiences and entice them to return.

There’s a range of tactics you can implement to reignite the interest of your lapsed members. Sending reminder emails with personalized content, offering special promotions or discounts, and inviting them to events can all play a part in your efforts.

Refer A Friend or Referral Marketing Is Key

Harness the power of your current members to attract new ones through referral marketing. When your existing members recommend your Kroc to their friends and family, it’s a testament to the experience you provide, and the sense of community you’ve worked hard to establish. This word-of-mouth promotion carries a lot of weight.

To encourage referrals, consider implementing a referral program that rewards both the existing member and the new one. This can be in the form of discounts, freebies or exclusive perks. Make the referral process seamless by providing members with referral links or codes that they can easily share.

Offer Tours for an Unforgettable First Impression

The saying “you never get a second chance to make a first impression” rings especially true when enticing potential new members to join your Kroc. Offering personalized tours is a fantastic way to showcase your Kroc Center’s facilities and establish a personal connection right from the start.

During these tours, train your staff to take the opportunity to engage with potential members on a deeper level. Ask them about their fitness goals, interests and preferences. This helps you tailor the tour to their needs and provides valuable insights for cross-selling opportunities. For instance, if a potential member is interested in group fitness classes, you can highlight the range of classes you offer, showcasing the value of a Kroc membership.

Harness Staff Word-of-Mouth for Location Marketing

Your staff can be one of your most effective, but often overlooked, marketing assets. Encourage your team to share their positive experiences and insights with friends, family and acquaintances. Their word-of-mouth promotion can be a powerful tool in attracting new members.

Additionally, when staff members are equipped with knowledge about your marketing campaigns, they can speak confidently about the gym’s offerings and current messages in the market, increasing the likelihood of converting inquiries into memberships.

The more you put in, the more you get out. This is true of fitness, nutrition and many other things — including marketing. Investing in marketing your Kroc’s facilities, programs and mission will yield substantial returns in terms of community awareness, increased membership and member retention.

Having worked with The Salvation Army for 35+ years, Summit Marketing deeply understands your organization’s mission, history and purpose, as well as Joan Kroc’s vision. Now, we’re blending that understanding and passion with our commercial marketing expertise to help your Kroc Center thrive. If you’re ready to muscle up your marketing, get in touch with our Financial Fitness Coaches.